Our Story

Experience Across Disciplines. One Connected Practice.

My work spans strategic marketing, communications, creative production, live performance, and instruction. Each discipline has strengthened how I understand people, communicate ideas, coordinate experiences, and support meaningful participation.

Creative Will Consulting brings these capabilities together to help organizations translate complex challenges into clear communications, engaging experiences, and practical systems that connect people with purpose.

ALL-IN-ONE MARKETING PROFESSIONAL

Corporate Communications, Digital Marketing, and Experiential Marketing

G&G - Soul Fest ‘23 Production

Hush Chicago - Events Manager

C.E.I.C. - Communications Director

ACCME - Communications Specialist

Effective marketing connects organizational objectives with the people an organization needs to reach. My experience combines communications strategy, digital content, audience research, and experiential marketing to make complex information accessible and turn audience attention into meaningful engagement.

  • ACCME — Healthcare Communications: Translated specialized accreditation and continuing medical education information into accessible newsletters, digital campaigns, website content, and professional communications. Contributed to repeatable digital systems associated with a 27% year-over-year improvement in newsletter click-through rate.

  • Cannabis Equity Illinois Coalition — Advocacy & Community Communications: Directed communications connecting public education, coalition partners, community resources, and statewide advocacy activity. Supported communications for more than 200 events, with broader program results including a 20% increase in engagement and 35% growth in website leads.

  • Green Thumb Industries — Educational Marketing: Supported research-driven omnichannel communications connecting history, regulation, culture, and social impact. Campaign results included 37,000 impressions and more than 700 engagements.

  • Grind N Grow Chicago & HUSH — Experiential Marketing: Connected campaign promotion, partner coordination, creative production, sponsorship, and event execution to audience participation and community experiences.

  • "During Will's time at Hush, he was very instrumental especially during our very early phases of the company. He wore many hats from assisting founders, managing vendors & staff at events, as well as help assist in setup, breakdown, and random duties that needed to be done. No matter what, Will was a team player who made sure the work got done. Will is understanding, flexible, attentive, and communicates well. He can be given any task and goes above & beyond to assist the team in every way - even as far as ensuring we made time for self-care and mental health. He would be a great asset to any organization."

    —Katherine (Kay) Villamin
    Hush Co Founder

  • "Will is a highly-skilled, system-oriented marketing manager with experience in content strategy, content creation, editorial planning, digital strategy, social media. -- to name just a few. In 2022, we partnered on social media campaigns and CPG promotions for a multi-state operator. Will brings thoughtful context and consideration to complex marketing efforts, while working in an industry focused on compliance.

    —Jessica Sadowski
    GTI Corporate Brand Manager

  • "It was a pleasure getting to know Will during his time at Green Thumb Industries (GTI). Will joined the team and quickly learned his way around the company to support content development for GTI’s social media platforms. He played an active role in ideating and activating strategies and concepts to help increase engagement on GTI’s social media platforms. Will developed content that was thoughtful, thorough and engaging. His passion for social justice, particularly in the cannabis space, aligned well with GTI’s core values and social impact mission, so he was able to bring forward great ideas to help push GTI’s social impact mission forward through social media outreach. Will is smart, kind and someone who cares deeply about his work and the people around him. I look forward to seeing him grow and accomplish his goals."

    —Jai Kensey
    GTI Corporate Social Responsibility Lead

  • "Having worked closely with Will from 2024 to 2025 on the Communications team at the Accreditation Council for Continuing Medical Education (ACCME), Will was the driving force behind our digital communications, website, and social media. He orchestrated a seamless transition to a brand-new WordPress website, a project that required great responsibility and collaboration across many departments. Will also managed our department’s cloud-based customer service software, Freshdesk, and completed customer requests in a timely and professional manner. He authored and designed the monthly newsletter for both our organization and our sister organization, Joint Accreditation, and collaborated with executives from six other healthcare organizations to plan and execute the first-ever recognition day for our field, called Healthcare Continuing Education Professionals Day. I can attest to his commitment, dedication, and talent."

    — Sujata Nadkarni, PhD
    ACCME Marketing Manager

CREATIVE PRODUCTION
& PERFORMANCE

Media, Storytelling, Cultural Performance & Live Experiences

Cann TV Chicago -
Creative Director for Chicago NORML

C-Suite Event Management

Circus - Contract Acrobat

Capoeira - Cultural Performer

Creative production is both a communication discipline and a way of understanding how people respond to stories, environments, and shared experiences. My work across video, live events, performance, and cultural arts brings an audience-centered perspective to developing content and experiences that connect ideas with participation.

  • Digital Media Production: Co-produced and launched a hyperlocal video marketing initiative with Chicago NORML, contributing to 3,000 website visits and a 15% increase in local leads within three months.

  • Live Event & Creative Production: Supported productions and activations involving artists, vendors, community partners, sponsors, and audiences, coordinating both promotional and operational requirements.

  • Performance & Choreography: Developed interdisciplinary performance work involving circus arts, capoeira, movement, and cultural storytelling, drawing on historical research and embodied practice.

  • Collaborative Production: Worked across performance, television, community events, and creative teams where communication, preparation, timing, and shared execution determine the final audience experience.

INSTRUCTIONAL PROFESSIONAL

Community Education, Facilitation & Cultural Learning

Grind N Grow Chicago -
Community Wellness Instructor

Canna Equity Expungement Partner

Capoeira Student Instructor

Circus Arts Instructor

Teaching begins with understanding the people in the room. Across community wellness, performance instruction, and public education, I have developed approaches that translate unfamiliar ideas into accessible learning experiences while creating space for participation, confidence, and shared understanding.

  • Workshop Development & Instruction: Organized and facilitated more than 100 workshops across school, nonprofit, arts, and adult-learning environments, adapting instruction to different audiences and experience levels.

  • Community Wellness Education: Developed an interdisciplinary wellness curriculum through Grind N Grow Chicago, integrating movement, music, cultural history, and community learning.

  • Advocacy & Public Education: Supported Cannabis Equity Illinois Coalition's Know Your Rights educational initiatives, connecting complex policy information with practical community understanding.

  • Performance Instruction: Applied progressive learning, demonstration, feedback, and group facilitation through capoeira and circus arts instruction.

CONNECTING EXPERIENCE TO PRACTICE

Strategy informed by people. Creativity grounded in purpose.
Execution designed for participation.

Across marketing, production, and instruction, the common work is understanding audiences, translating complexity, coordinating people and resources, and creating meaningful connections.

Creative Will brings that experience into focused communications strategy, campaign development, content production, and collaborative problem-solving.

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