Our Story

Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.

ALL-IN-ONE MARKETING PROFESSIONAL

Corporate Communications, Digital Marketing, and Experiential Marketing

G&G - Soul Fest ‘23 Production

Hush Chicago - Events Manager

C.E.I.C. - Communications Director

ACCME - Communications Specialist

Explore the range of our expertise to align with the help you need moving forward with confidence, wherever you're headed next.

  • Transitioned ACCME to a new website platform in Q3 2024, across three time zones using teams, improving navigation and user experience metrics by 29%. Also produced monthly newsletters and annual reports leading to an increase in stakeholder engagement by 27% in the past year through fully remote environments.

  • Coordinated comprehensive marketing campaigns encompassing social media, email, and influencer outreach to drive over 100 attendees and securing $5,000+ in sponsorship revenue for Soul Fest 2023. A production requiring digital ticketing system management and maintaining stakeholder satisfaction across time zones.

  • Piloted a unified brand voice across all Green Thumb marketing channels, driving 37,105 total impressions and 700+ engagements executing a 4-month integrated digital campaign across four platforms. Increasing brand recognition scores by 35% within 6 months with teams across three time zones.

  • Covered pre and post event marketing, administrative organization, executive support, staff management, vendor coordination, and event management for over 20 C-suite events for Hush Chicago requiring Asynchronous Collaboration. Including onsite logistics for premier industry celebration garnering 250 attendees serving as fundraiser benefiting a 501(c)(3) organization's statewide expungement with $10k.

  • "During Will's time at Hush, he was very instrumental especially during our very early phases of the company. He wore many hats from assisting founders, managing vendors & staff at events, as well as help assist in setup, breakdown, and random duties that needed to be done. No matter what, Will was a team player who made sure the work got done. Will is understanding, flexible, attentive, and communicates well. He can be given any task and goes above & beyond to assist the team in every way - even as far as ensuring we made time for self-care and mental health. He would be a great asset to any organization."

    —Katherine (Kay) Villamin
    Hush Co Founder

  • "Will is a highly-skilled, system-oriented marketing manager with experience in content strategy, content creation, editorial planning, digital strategy, social media. -- to name just a few. In 2022, we partnered on social media campaigns and CPG promotions for a multi-state operator. Will brings thoughtful context and consideration to complex marketing efforts, while working in an industry focused on compliance.

    —Jessica Sadowski
    GTI Corporate Brand Manager

  • "It was a pleasure getting to know Will during his time at Green Thumb Industries (GTI). Will joined the team and quickly learned his way around the company to support content development for GTI’s social media platforms. He played an active role in ideating and activating strategies and concepts to help increase engagement on GTI’s social media platforms. Will developed content that was thoughtful, thorough and engaging. His passion for social justice, particularly in the cannabis space, aligned well with GTI’s core values and social impact mission, so he was able to bring forward great ideas to help push GTI’s social impact mission forward through social media outreach. Will is smart, kind and someone who cares deeply about his work and the people around him. I look forward to seeing him grow and accomplish his goals."

    —Jai Kensey
    GTI Corporate Social Responsibility Lead

  • "Having worked closely with Will from 2024 to 2025 on the Communications team at the Accreditation Council for Continuing Medical Education (ACCME), Will was the driving force behind our digital communications, website, and social media. He orchestrated a seamless transition to a brand-new WordPress website, a project that required great responsibility and collaboration across many departments. Will also managed our department’s cloud-based customer service software, Freshdesk, and completed customer requests in a timely and professional manner. He authored and designed the monthly newsletter for both our organization and our sister organization, Joint Accreditation, and collaborated with executives from six other healthcare organizations to plan and execute the first-ever recognition day for our field, called Healthcare Continuing Education Professionals Day. I can attest to his commitment, dedication, and talent."

    — Sujata Nadkarni, PhD
    ACCME Marketing Manager

CREATIVE PRODUCTION
& PERFORMANCE

Capoeira, Circus, Television, and Event Productions

Cann TV Chicago -
Creative Director for Chicago NORML

C-Suite Event Management

Circus - Contract Acrobat

Capoeira - Cultural Performer

Creativity across industries inform media strategies with precise understanding to how audiences receive information and react culturally to stimulus in real time.

  • Co - produced and launched a hyper-local video marketing initiative on Chicago Access Network Television, which generated 3,000+ website visits and a 15% increase in local lead generation within 3 months in collaboration with Chicago NORML.

  • Managed stages for plays, community productions, and for c-suite events such as with Hush Chicago. Each production required communicating to stakeholders, vendors, and staff for quality assurance before, during, and after each event.

  • Choreographed and produced for entertainment industry and ethno-cultural art forms with historical connections for intersectional understanding of creativity before and after technological influences.

INSTRUCTIONAL PROFESSIONAL

Ethnographic Theory, Social Advocacy,
and Community Instructor

Grind N Grow Chicago -
Community Wellness Instructor

Canna Equity Expungement Partner

Capoeira Student Instructor

Circus Arts Instructor

Teaching across industries means learning the craft in reference to whom it might serve. As organizations pride themselves on the information they deliver, most forget that information can become restricted if only spoken in reference of those in charge.

  • Organized +100 workshops focused on improving students' performance skills and artistic expression for a wide range of schools from elementary through high school, non for profits, and adult training classrooms with Circesteem, MSA Arts, and Actors Gymnasium.

  • Developed 28 week lesson plan leading an afterschool program, in collaboration with Blocks Together Chicago, for Cameron elementary under the guidance of master’s from the Chicago Quilumbo Cultural Center to culminate teachings of music, Portuguese language, Afro-Brazilian history, culture, and movements into a performance at Cameron Elementary in 2019.

  • Supported Canna Equity IL ‘Know your Rights’ campaigns to inform community members of their state laws for record expungement. This included meeting with legislators at the state capital of IL to inform them of bills leadership drafted and submitted to lawmakers to protect the rights of constituents in response to the legalization of cannabis.

What began as a passion project has evolved into a life’s work. We’re proud of where we’ve been and even more excited for what’s ahead.

What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.